Research Catalog
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century
- Title
- Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.
- Author
- Sutton, Denise H.
- Publication
- New York : Palgrave Macmillan, 2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - In use until 2024-01-26 - Please for assistance. | Text | Use in library | JBD 09-821 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xii, 210 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
- Call Number
- JBD 09-821
- ISBN
- 9780230611740
- 0230611745
- LCCN
- 2009004025
- OCLC
- YBP 2009004025
- Author
- Sutton, Denise H.
- Title
- Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.
- Imprint
- New York : Palgrave Macmillan, 2009.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 09-821