Research Catalog
Yes we did : an inside look at how social media built the Obama brand
- Title
- Yes we did : an inside look at how social media built the Obama brand / by Rahaf Harfoush.
- Author
- Harfoush, Rahaf.
- Publication
- Berkeley, CA : New Riders, c2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | IM 10-2057 | Schwarzman Building - Milstein Division Room 121 |
Details
- Description
- xiv, 199 p. : col. ill.; 23 cm.
- Subjects
- Note
- My.barackobama.com.
- Includes index.
- Contents
- Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
- Call Number
- IM 10-2057
- ISBN
- 9780321631534 (pbk.)
- 0321631536 (pbk.)
- LCCN
- 2009464262
- OCLC
- 373874025
- Author
- Harfoush, Rahaf.
- Title
- Yes we did : an inside look at how social media built the Obama brand / by Rahaf Harfoush.
- Imprint
- Berkeley, CA : New Riders, c2009.
- Research Call Number
- IM 10-2057