Research Catalog

Influence : the psychology of persuasion

Title
Influence : the psychology of persuasion / Robert B. Cialdini.
Author
Cialdini, Robert B.
Publication
New York : Morrow, c1993.
Supplementary Content
Publisher description

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TextUse in library JBE 09-1857Schwarzman Building - General Research Room 315

Details

Description
xiv, 320 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [293]-309) and index.
Contents
Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
Call Number
JBE 09-1857
ISBN
  • 0688128165 (alk. paper)
  • 9780688128166 (alk. paper)
LCCN
93002549
OCLC
28336412
Author
Cialdini, Robert B.
Title
Influence : the psychology of persuasion / Robert B. Cialdini.
Imprint
New York : Morrow, c1993.
Edition
Rev. ed.
Bibliography
Includes bibliographical references (p. [293]-309) and index.
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Publisher description
Research Call Number
JBE 09-1857
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