Research Catalog
Managing customer value : one stage at a time
- Title
- Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.
- Author
- Soman, Dilip.
- Publication
- Singapore ; Hackensack, NJ : World Scientific Pub., c2010.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 10-623 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- N-Marandi, Sara.
- Description
- xii, 401 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and indexes.
- Contents
- Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
- Call Number
- JBE 10-623
- ISBN
- 9789812838278
- 9812838279
- 9789812838285
- 9812838287
- LCCN
- 2009034618
- OCLC
- YBP 2009034618
- Author
- Soman, Dilip.
- Title
- Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.
- Imprint
- Singapore ; Hackensack, NJ : World Scientific Pub., c2010.
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- N-Marandi, Sara.
- Research Call Number
- JBE 10-623