Research Catalog
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
- Title
- A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
- Author
- Ward, Douglas B., 1961-
- Publication
- Philadelphia : Temple University Press, 2010.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 10-350 | Schwarzman Building - General Research Room 315 |
Details
- Description
- viii, 228 p. : ill., maps; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
- Call Number
- JBD 10-350
- ISBN
- 9781439900154 (cloth : alk. paper)
- 1439900159 (cloth : alk. paper)
- LCCN
- 2008047856
- OCLC
- YBP 2008047856
- Author
- Ward, Douglas B., 1961-
- Title
- A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
- Imprint
- Philadelphia : Temple University Press, 2010.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 10-350