Research Catalog

Show sold separately : promos, spoilers, and other media paratexts

Title
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.
Author
Gray, Jonathan (Jonathan Alan)
Publication
New York : New York University Press, c2010.

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TextRequest in advance MWGS 10-2524Performing Arts Research Collections - Theatre

Details

Description
xi, 247 p. : ill.; 24 cm.
Subject
  • Advertising > Television programs > Social aspects
  • Advertising > Motion pictures > Social aspects
  • Television programs > Marketing > Social aspects
  • Motion pictures > Marketing > Social aspects
  • Paratext
  • Intertextuality
  • Mass media and culture
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Call Number
MWGS10-2524
ISBN
  • 9780814731949 (cl : alk. paper)
  • 0814731945 (cl : alk. paper)
  • 9780814731956 (pb : alk. paper)
  • 0814731953 (pb : alk. paper)
LCCN
2009029212
OCLC
YBP 2009029212
Author
Gray, Jonathan (Jonathan Alan)
Title
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.
Imprint
New York : New York University Press, c2010.
Bibliography
Includes bibliographical references and index.
Research Call Number
MWGS10-2524
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