Research Catalog

Writing music for television and radio commercials (and more) : a manual for composers and students

Title
Writing music for television and radio commercials (and more) : a manual for composers and students / Michael Zager.
Author
Zager, Michael.
Publication
Lanham, Md. : Scarecrow Press, 2008.

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TextUse in library *LDC 50209Performing Arts Research Collections - Recorded Sound

Details

Description
xii, 258 p. : ill.; 26 cm.+
Subject
  • Music in advertising > Instruction and study
  • Composition (Music)
  • Jingles (Advertising songs) > Writing and publishing
  • Television commercials
  • Radio advertising
Note
  • Accompanying CD contains examples of genres and sound effects discussed in the book.
  • Includes index.
Contents
Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and made-for-the-Internet video programs -- The business of commercials -- Conclusion.
Call Number
*LE 10-2879
ISBN
  • 9780810861398 (pbk. : alk. paper)
  • 0810861399 (pbk. : alk. paper)
LCCN
2008009184
OCLC
212893638
Author
Zager, Michael.
Title
Writing music for television and radio commercials (and more) : a manual for composers and students / Michael Zager.
Imprint
Lanham, Md. : Scarecrow Press, 2008.
Edition
2nd ed.
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Table of contents only
Research Call Number
*LE 10-2879 [Text]
*LDC 50209 [CD]
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