Research Catalog

Title

Audio branding : brands, sound and communication / Kai Bronner and Rainer Hirt (eds.).

Publication

Baden-Baden, Germany : Nomos Edition Reinhard Fischer, 2009.

Supplementary Content

Inhaltstext

Items in the Library & Off-site

Details

Additional Authors

• Bronner, Kai.
• Hirt, Rainer.

Description

280 p. : ill., music; 21 cm.

Subject

• Branding (Marketing)
• Music in advertising
• Advertising > Brand name products
• Advertising > Psychological aspects

Bibliography (note)

• Includes bibliographical references and index.

Contents

A. Audio branding and education in sound : Education in sound / Holger Schulze -- B. Basics of sound and branding : Audio branding: all new? / Georg Spehr -- From brand identity to audio branding / Karsten Kilian -- C. Beginnings of audio branding : Finding the rhythm: Elias Arts and the pioneering of audio identity / Rayan Parikh -- A short history of sound branding / John Groves -- D. Basics and principles of audio branding : Jingle all the way?: Basics of audio branding / Kai Bronner -- The voice in a brand sound / Mark Lehmann -- Audio brans and brand sounds: relevance of timbre in audio branding / Hannes Raffaseder -- The process of brand sound / Rainer Hirt -- Acoustic brand management and the digital revolution / Lukas Bernays -- Bands for brands: how much do they really have to fit? / Cornelius Ringe -- Silence of brands / Cornelius Ringe, Kai Bronner, Rainer Hirt -- E. Multi-sensory design : Acoustics as resonant element of multi-sensory brand communication / Karsten Kilian -- Synesthetic design: building multi-sensory arrangements / Michael Haverkamp -- F. Legal aspects : Intellectual property in the context of acoustic branding / Jasmin Junge -- Sound trade and service marks: legal aspects / Ralf Sieckmann -- G. Case studies : The narrative ear: realities in creating sound, story and emotion for brands / James Bull -- The Samsung global sound project: cross-culture innovation / Aaron Day -- The sound of Vattenfall: a brand promise is heard / Stefan Nerpin, Richard Veit, Hilo Heller -- Case study: NBL team anthem, WWF India / Shouvik Roy, Anupam Sen Gupta -- Glossary.

Call Number

*LE 10-6203

ISBN

• 9783832943523
• 3832943528

OCLC

298782318

Title

Audio branding : brands, sound and communication / Kai Bronner and Rainer Hirt (eds.).

Imprint

Baden-Baden, Germany : Nomos Edition Reinhard Fischer, 2009.

Edition

1. ed.

Bibliography

Includes bibliographical references and index.

Connect to:

Inhaltstext

Added Author

Bronner, Kai.

Hirt, Rainer.

Research Call Number

*LE 10-6203