Research Catalog
"Ask the man who owns one" : an illustrated history of Packard advertising
- Title
- "Ask the man who owns one" : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
- Author
- Einstein, Arthur W., 1933-
- Publication
- Jefferson, N.C. : McFarland & Company, c2010.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 13-540 | Schwarzman Building - General Research Room 315 |
Details
- Description
- vii, 258, 16 p. : ill. (some col.); 27 cm.
- Summary
- "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
- Alternative Title
- Illustrated history of Packard advertising
- History of Packard advertising
- Packard advertising
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 255-256) and index.
- Contents
- Roots -- The Ohio years -- Growing up in Detroit, 1904-1914 -- The War Years, 1915-1920 -- The Roaring Twenties, 1920-1929 -- Brother can you spare a dime? 1930-1934 -- Changing the guard, 1935-1942 -- A new Packard emerges -- Rest in peace.
- Call Number
- JBF 13-540
- ISBN
- 9780786447732 (illustrated case binding : alk. paper)
- 0786447737 (illustrated case binding : alk. paper)
- LCCN
- 2010024734
- OCLC
- 496959691
- Author
- Einstein, Arthur W., 1933-
- Title
- "Ask the man who owns one" : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
- Imprint
- Jefferson, N.C. : McFarland & Company, c2010.
- Bibliography
- Includes bibliographical references (p. 255-256) and index.
- Research Call Number
- JBF 13-540