Research Catalog
Strategy from the outside in : profiting from customer value
- Title
- Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
- Author
- Day, George S.
- Publication
- New York : McGraw-Hill, c2010.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 11-26 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Moorman, Christine.
- Description
- iv, 312 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 11-26
- ISBN
- 9780071742290 (hbk.)
- 0071742298 (hbk.)
- OCLC
- 620294071
- Author
- Day, George S.
- Title
- Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
- Imprint
- New York : McGraw-Hill, c2010.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Moorman, Christine.
- Research Call Number
- JBE 11-26