Research Catalog
The new influencers : a marketer's guide to the new social media
- Title
- The new influencers : a marketer's guide to the new social media / Paul Gillin.
- Marketer's guide to the new social media.
- Author
- Gillin, Paul.
- Publication
- Sanger, Calif. : Quill Driver Books/Word Dancer Press, c2007.
- Supplementary Content
- Publisher description
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 11-348 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xviii, 236 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Foreword -- Acknowledgments -- Introduction -- How to use this book -- 1. The origins of social media -- 2. From chaos, structure -- 3. Enthusiasts -- Influencer profile -- the gadget king -- 4. Measures of influence -- 5. Corporate conversations -- Influencer profile -- the corporate renegade -- 6. Small is beautiful -- 7. Putting "public" back into public relations -- Influencer profile -- the marketer -- 8. The talkers -- Influencer profile -- the sound man -- 9. Tools of the trade -- Influencer profile -- the toolmaker -- 10. Going viral -- Influencer profile -- the guerilla -- 11. Next steps -- Appendix A : The numbers -- Appendix B : Leveraging technology -- Glossary -- Index -- About the author.
- Call Number
- JBE 11-348
- ISBN
- 1884956653
- 9781884956652
- LCCN
- 2007001613
- OCLC
- 82772588
- Author
- Gillin, Paul.
- Title
- The new influencers : a marketer's guide to the new social media / Paul Gillin.Marketer's guide to the new social media.
- Imprint
- Sanger, Calif. : Quill Driver Books/Word Dancer Press, c2007.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Research Call Number
- JBE 11-348