Research Catalog
Understanding children as consumers
- Title
- Understanding children as consumers / edited by David Marshall.
- Publication
- Los Angeles : Sage, 2010.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 12-792 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Marshall, David, 1945-
- Description
- xvii, 262 p. : ill.; 25 cm.
- Series Statement
- Advanced marketing series
- Uniform Title
- Advanced marketing series (Los Angeles, Calif.)
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction / David Marshall -- Developing as consumers / Valérie-Inés de la Ville and Valérie Tartas -- Consumer socialization in families / Karin M. Ekström -- Methodological and design issues in research with children / Teresa Davis -- Children and the market : an American historical perspective / Gary Cross -- Children and brands / Agnes Nairn -- Children and advertising / Brian Young -- Children and shopping / Julie Tinson and Clive Nancarrow -- Children and money / Christine Roland-Lévy -- Children and food / David Marshall and Stephanie O'Donohue -- Children and the Internet / Birgitte Tufte and Jeanette Rasmussen -- Children and fashion / Maria Piacentini -- The ethics of marketing to children / Sarah Todd -- Children as 'competent' consumers / Stephen Kline.
- Call Number
- JBE 12-792
- ISBN
- 9781847879264
- 1847879268
- 9781847879271 (paper)
- 1847879276 (paper)
- LCCN
- 2009936891
- OCLC
- 502422973
- Title
- Understanding children as consumers / edited by David Marshall.
- Imprint
- Los Angeles : Sage, 2010.
- Series
- Advanced marketing seriesAdvanced marketing series (Los Angeles, Calif.)
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Marshall, David, 1945-
- Research Call Number
- JBE 12-792