Research Catalog

Title

Understanding children as consumers / edited by David Marshall.

Publication

Los Angeles : Sage, 2010.

Items in the Library & Off-site

Details

Additional Authors

Marshall, David, 1945-

Description

xvii, 262 p. : ill.; 25 cm.

Series Statement

Advanced marketing series

Uniform Title

Advanced marketing series (Los Angeles, Calif.)

Subject

• Child consumers
• Consumer behavior

Bibliography (note)

• Includes bibliographical references and index.

Contents

Introduction / David Marshall -- Developing as consumers / Valérie-Inés de la Ville and Valérie Tartas -- Consumer socialization in families / Karin M. Ekström -- Methodological and design issues in research with children / Teresa Davis -- Children and the market : an American historical perspective / Gary Cross -- Children and brands / Agnes Nairn -- Children and advertising / Brian Young -- Children and shopping / Julie Tinson and Clive Nancarrow -- Children and money / Christine Roland-Lévy -- Children and food / David Marshall and Stephanie O'Donohue -- Children and the Internet / Birgitte Tufte and Jeanette Rasmussen -- Children and fashion / Maria Piacentini -- The ethics of marketing to children / Sarah Todd -- Children as 'competent' consumers / Stephen Kline.

Call Number

JBE 12-792

ISBN

• 9781847879264
• 1847879268
• 9781847879271 (paper)
• 1847879276 (paper)

LCCN

2009936891

OCLC

502422973

Title

Understanding children as consumers / edited by David Marshall.

Imprint

Los Angeles : Sage, 2010.

Series

Advanced marketing series

Advanced marketing series (Los Angeles, Calif.)

Bibliography

Includes bibliographical references and index.

Added Author

Marshall, David, 1945-

Research Call Number

JBE 12-792