Research Catalog
The hidden wealth of customers : realizing the untapped value of your most important asset
- Title
- The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
- Author
- Lee, William G.
- Publication
- Boston, Mass. : Harvard Business Review Press, c2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-1444 | Schwarzman Building - General Research Room 315 |
Details
- Description
- 222 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [199]-202) and index.
- Contents
- The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
- Call Number
- JBE 17-1444
- ISBN
- 9781422172315
- 1422172317
- LCCN
- 2011053278
- OCLC
- 2011053278
- Author
- Lee, William G.
- Title
- The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
- Imprint
- Boston, Mass. : Harvard Business Review Press, c2012.
- Bibliography
- Includes bibliographical references (p. [199]-202) and index.
- Research Call Number
- JBE 17-1444