Research Catalog
The marketing matrix : how the corporation gets its power--and how we can reclaim it
- Title
- The marketing matrix : how the corporation gets its power--and how we can reclaim it / Gerard Hastings.
- Author
- Hastings, Gerard, Professor.
- Publication
- London ; New York : Routledge, 2013.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 13-163 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xviii, 203 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
- Call Number
- JBE 13-163
- ISBN
- 9780415678612 (hardback)
- 0415678617 (hardback)
- 9780415678629 (pbk.)
- 0415678625 (pbk.)
- LCCN
- 2012009082
- OCLC
- 711041535
- Author
- Hastings, Gerard, Professor.
- Title
- The marketing matrix : how the corporation gets its power--and how we can reclaim it / Gerard Hastings.
- Imprint
- London ; New York : Routledge, 2013.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 13-163