Research Catalog
Marketing in the round : how to develop an integrated marketing campaign in digital era
- Title
- Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston.
- Author
- Dietrich, Gini.
- Publication
- Indianapolis, Ind. : Que Pub., c2012.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 15-285 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Livingston, Geoff.
- Description
- p. cm.
- Subject
- Note
- Includes index.
- Contents
- Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
- Call Number
- JBE 15-285
- ISBN
- 9780789749178
- 0789749173
- LCCN
- 2012006846
- OCLC
- 2012006846
- Author
- Dietrich, Gini.
- Title
- Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston.
- Imprint
- Indianapolis, Ind. : Que Pub., c2012.
- Added Author
- Livingston, Geoff.
- Research Call Number
- JBE 15-285