Research Catalog
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
- Title
- The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson.
- Author
- Amos, James.
- Publication
- New York : McGraw-Hill, c2013.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | JBE 13-584 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Emerson, B. J.
- Description
- viii, 226 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.
- Call Number
- JBE 13-584
- ISBN
- 9780071799379 (alk. paper)
- 0071799370 (alk. paper)
- 9780071799386 (e-isbn) (canceled/invalid)
- 0071799389 (e-isbn) (canceled/invalid)
- LCCN
- 2012025366
- OCLC
- 793223437
- Author
- Amos, James.
- Title
- The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson.
- Imprint
- New York : McGraw-Hill, c2013.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Emerson, B. J.
- Research Call Number
- JBE 13-584