Research Catalog

The rise of advertising in the United States : a history of innovation to 1960

Title
The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
Author
Applegate, Edd.
Publication
Lanham, Md. : Scarecrow Press, c2012.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 18-442Schwarzman Building - General Research Room 315

Details

Description
xi, 198 p.; 24 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
Call Number
JBE 18-442
ISBN
  • 9780810884069 (cloth : alk. paper)
  • 0810884062 (cloth : alk. paper)
  • 9780810884076 (ebook)
  • 0810884070 (ebook)
LCCN
2012018903
OCLC
YBP 2012018903
Author
Applegate, Edd.
Title
The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
Imprint
Lanham, Md. : Scarecrow Press, c2012.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 18-442
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