Research Catalog
The rise of advertising in the United States : a history of innovation to 1960
- Title
- The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
- Author
- Applegate, Edd.
- Publication
- Lanham, Md. : Scarecrow Press, c2012.
Items in the Library & Off-site
Filter by
1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 18-442 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xi, 198 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
- Call Number
- JBE 18-442
- ISBN
- 9780810884069 (cloth : alk. paper)
- 0810884062 (cloth : alk. paper)
- 9780810884076 (ebook)
- 0810884070 (ebook)
- LCCN
- 2012018903
- OCLC
- YBP 2012018903
- Author
- Applegate, Edd.
- Title
- The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
- Imprint
- Lanham, Md. : Scarecrow Press, c2012.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 18-442