Research Catalog

Title

BRICS and beyond : executive lessons on emerging markets / Stephanie Jones.

Author

Jones, Stephanie, 1957-

Publication

Chichester, West Sussex : Wiley, 2012.

Items in the Library & Off-site

Details

Description

xi, 287 p.; 24 cm.

Subject

• International business enterprises > Developing countries
• Social responsibility of business > Developing countries
• Diversity in the workplace > Developing countries
• Industrial management > Developing countries
• BRIC countries > Foreign economic relations

Bibliography (note)

• Includes bibliographical references and index.

Contents

Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.

Call Number

JBE 17-274

ISBN

• 9781119962694 (hc.)
• 1119962692 (hc.)

LCCN

2012016641

OCLC

769991381

Author

Jones, Stephanie, 1957-

Title

BRICS and beyond : executive lessons on emerging markets / Stephanie Jones.

Imprint

Chichester, West Sussex : Wiley, 2012.

Bibliography

Includes bibliographical references and index.

Research Call Number

JBE 17-274