Research Catalog
The art of influencing and selling
- Title
- The art of influencing and selling / Ardi Kolah.
- Author
- Kolah, Ardi.
- Publication
- London ; Philadelphia : Kogan Page, c2013.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HF5438.25 .K647 2013 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Description
- x, 292 p. : ill.; 24 cm.
- Series Statement
- Guru in a bottle
- Subject
- Note
- Includes index.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Psychology of selling a product or service or yourself -- The sales pipeline and how to ensure it's realistic -- Up-selling, cross-selling, cold calling and warm calling -- Effective approaches to prospective customers and clients -- How to interrogate a database of contacts to get more sales -- Making an effective sales presentation -- How to write effective sales materials -- The power of business networking -- How to get senior-level appointments in your diary -- Closing a sale and follow-up.
- Call Number
- HF5438.25
- ISBN
- 9780749464486
- 0749464488
- 9780749464493 (ebook)
- 0749464496 (ebook)
- LCCN
- 2012039391
- OCLC
- YBP 2012039391
- Author
- Kolah, Ardi.
- Title
- The art of influencing and selling / Ardi Kolah.
- Imprint
- London ; Philadelphia : Kogan Page, c2013.
- Series
- Guru in a bottle
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- *R-SIBL HF5438.25 .K647 2013