Research Catalog

Title

The social media industries / edited by Alan B. Albarran.

Publication

New York : Routledge, 2013.

Items in the Library & Off-site

Details

Additional Authors

Albarran, Alan B.

Description

xx, 250 p. : ill.; 24 cm.

Summary

"This volume examines how social media is evolving as an industry--it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. ; Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. ; Discussions of ethics and privacy as applied to the area of social media. ; An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners."--Publisher's website.

Series Statement

Media management and economics

Uniform Title

Media management and economics series.

Subjects

• Social media > Economic aspects
• Electronic commerce > Social aspects
• Internet marketing > Social aspects
• Mass media > Economic aspects
• Internet industry

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

The Social Media Industries: Introduction and Overview / Alan B. Albarran -- A History of the Social Media Industries / David H. Goff -- The Paradoxes of Social Media: A Review of Theoretical Issues / Francisco J. Perez-Latre -- Business Models of Most-Visited U.S. Social Networking Sites / Jiyoung Cha -- Social Media Marketing / Paige Miller -- Social Media Content / Daniel Schackman -- Social Media and the Value of Truth: Navigating the Web of Morality / Berrin Beasley -- Traditional News Media's Use of Social Media / Tracy Collins Standley -- Privacy and Social Media / Laurie Thomas Lee -- Uses and Gratifications of Facebook Members 35 Years and Older / Aimee Valentine -- Social Media and Young Latinos / Alan B. Albarran -- Bridging the Great Divide: African American and Asian American Use of Social Media / Maria Williams-Hawkins -- The Social Media Industries: Summary and Future Directions / Alan B. Albarran.

Call Number

JBE 13-952

ISBN

• 9780415523189 (hbk)
• 0415523184 (hbk)
• 9780415523196 (pbk)
• 0415523192 (pbk)
• 9780203121054 (ebk)
• 0203121058 (ebk)

LCCN

• 2012033109
• 40022068908

OCLC

774500138

Title

The social media industries / edited by Alan B. Albarran.

Imprint

New York : Routledge, 2013.

Series

Media management and economics

Media management and economics series.

Bibliography

Includes bibliographical references and indexes.

Added Author

Albarran, Alan B.

Other Standard Identifier

40022068908

Research Call Number

JBE 13-952