Research Catalog
How cool brands stay hot : branding to Generation Y
- Title
- How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.
- Author
- Bergh, Joeri van den, 1971-
- Publication
- London ; Philadelphia : Kogan Page, 2013.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 18-374 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Behrer, Mattias.
- Description
- xx, 267 p. : ill.; 24 cm.
- Alternative Title
- Branding to Generation Y
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 18-374
- ISBN
- 9780749468040
- 0749468041
- 9780749468057 (E-ISBN)
- 074946805X (E-ISBN)
- LCCN
- 2012046059
- OCLC
- 818985622
- Author
- Bergh, Joeri van den, 1971-
- Title
- How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.
- Imprint
- London ; Philadelphia : Kogan Page, 2013.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Behrer, Mattias.
- Research Call Number
- JBE 18-374