Research Catalog

Title

Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.

Publication

Detroit, Mich. : Gale, 2007.

Details

Additional Authors

• Riggs, Thomas, 1963-
• Gale (Firm)

Description

1 online resource (xxii, 1947 p.) : ill.

Summary

An annual publication that profiles important marketing campaigns of the 20th century.

Series Statement

Gale virtual reference library

Uniform Title

Encyclopedia of major marketing campaigns (Online)

Subject

• Advertising campaigns > United States > History > 20th century
• Advertising campaigns > United States > History > 21st century
• Marketing > United States > History > 20th century
• Marketing > United States > History > 21st century

Bibliography (note)

• Includes bibliographical references and index.

Access (note)

• Access restricted to authorized users.

OCLC

ssj0000080843

Title

Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.

Imprint

Detroit, Mich. : Gale, 2007.

Series

Gale virtual reference library

Bibliography

Includes bibliographical references and index.

Access

Access restricted to authorized users.

Connect to:

Available from home with a valid library card

Available onsite at NYPL

Added Author

Riggs, Thomas, 1963-

Gale (Firm)