Research Catalog

In defense of negativity attack ads in presidential campaigns

Title
In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.
Author
Geer, John Gray.
Publication
Chicago : University of Chicago Press, 2006.

Available Online

  • Available from home with a valid library card
  • Available onsite at NYPL

Details

Additional Authors
ebrary, Inc.
Description
1 online resource (xvii, 201 p.) : ill.
Series Statement
Studies in communication, media, and public opinion
Uniform Title
  • In defense of negativity (Online)
  • Studies in communication, media, and public opinion.
Alternative Title
In defense of negativity (Online)
Subject
  • Campaign management > United States
  • Advertising, Political > United States
  • Political campaigns > United States
  • Presidents > United States > Election > History
  • Negativism
Bibliography (note)
  • Includes bibliographical references (p. [185]-194) and index.
Access (note)
  • Access restricted to authorized users.
Reproduction (note)
  • Electronic reproduction.
Contents
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
OCLC
ssj0000420379
Author
Geer, John Gray.
Title
In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.
Imprint
Chicago : University of Chicago Press, 2006.
Series
Studies in communication, media, and public opinion
Studies in communication, media, and public opinion.
Bibliography
Includes bibliographical references (p. [185]-194) and index.
Access
Access restricted to authorized users.
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Connect to:
Available from home with a valid library card
Available onsite at NYPL
Added Author
ebrary, Inc.
LCCN
2005015164
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