Research Catalog

The race to 270 the Electoral College and the campaign strategies of 2000 and 2004

Title: The race to 270 [electronic resource] : the Electoral College and the campaign strategies of 2000 and 2004 / Daron R. Shaw.
Author: Shaw, Daron R., 1966-
Publication: Chicago : University of Chicago Press, 2006.

Available Online

Details

Description

1 online resource (xii, 232 p.) : ill.

Uniform Title

Race to 270 (Online)

Alternative Title

Race to 270 (Online)
Electoral College and the campaign strategies of 2000 and 2004

Subject

Bibliography (note)

Includes bibliographical references (p. 213-222) and index.

Access (note)

Access restricted to authorized users.

Contents

Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004.

LCCN