Research Catalog

Web analytics strategies for information professionals : a LITA guide

Title
Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.
Author
Farney, Tabatha.
Publication
Chicago : ALA TechSource, an imprint of the American Library Association, 2013.

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library JFE 13-8319Schwarzman Building - Main Reading Room 315

Details

Additional Authors
  • McHale, Nina.
  • Library and Information Technology Association (U.S.)
Description
x, 224 pages : illustrations; 23 cm.
Series Statement
Lita guide
Uniform Title
LITA guides.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Call Number
JFE 13-8319
ISBN
  • 9781555708979 (pbk. : alk. paper)
  • 1555708978 (pbk. : alk. paper)
  • 9781555709549 (PDF)
  • 1555709540 (PDF)
  • 9781555709556 (epub)
  • 1555709559 (epub)
  • 9781555709563 (Kindle)
  • 1555709567 (Kindle)
LCCN
2012044515
OCLC
823014044
Author
Farney, Tabatha.
Title
Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.
Publisher
Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Lita guide
LITA guides.
Bibliography
Includes bibliographical references and index.
Added Author
McHale, Nina.
Library and Information Technology Association (U.S.)
Research Call Number
JFE 13-8319
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