- Additional Authors
- Description
- 1 online resource (349 entries) : 379 images, digital files.
- Summary
- With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
- Uniform Title
- Wiley international encyclopedia of marketing (Online)
- Alternative Title
- International encyclopedia of marketing.
- Subject
- Marketing > Encyclopedias
- Access (note)
- Access restricted to authorized users.
- Additional Formats (note)
- Also available in print version.
- System Details (note)
- Mode of access: World Wide Web.
- Source of Description (note)
- Description based on title page of print version.
- Contents
- v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.
- OCLC
- ssj0000508829
- Title
Wiley international encyclopedia of marketing [electronic resource] / editors-in-chief, Jagdish Sheth, Naresh Malhotra.
- Imprint
Chichester, West Sussex, U.K. : Wiley, 2011 (Boston, Mass. : Credo Reference, 2011.)
- Access
Access restricted to authorized users.
- Additional Formats
Also available in print version.
- System Details
Mode of access: World Wide Web.
- Note
Description based on title page of print version.
- Connect to:
- Added Author
Sheth, Jagdish N.
Malhotra, Naresh K.
Credo Reference (Firm)
- Other Form:
Print version: 1405161787 9781405161787 7 v. : ill.