- Description
- 1 online resource (xiii, 226 pages) : illustrations.
- Uniform Title
- Branding the nation (Online)
- Alternative Title
- Branding the nation (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references (pages 177-217) and index.
- Access (note)
- Access restricted to authorized users.
- Contents
- List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
- LCCN
- 2013004224
- OCLC
- ssj0000984231
- Author
Aronczyk, Melissa.
- Title
Branding the nation [electronic resource] : the global business of national identity / Melissa Aronczyk.
- Imprint
Oxford ; New York : Oxford University Press, [2013]
- Bibliography
Includes bibliographical references (pages 177-217) and index.
- Access
Access restricted to authorized users.
- Connect to: