Research Catalog

Shakespeare and YouTube : new media forms of the bard

Title
Shakespeare and YouTube : new media forms of the bard / Stephen O'Neill.
Author
O'Neill, Stephen, 1973-
Publication
London ; New York : Bloomsbury Methuen Drama, 2014.
Supplementary Content
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TextUse in library JFD 14-2667Schwarzman Building - Main Reading Room 315

Details

Description
xii, 330 pages; 21 cm.
Summary
  • "The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture - its invitation to 'Broadcast Yourself' - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies"--
  • "Shakespeare and YouTube explores the forms of Shakespeare content on YouTube, assesses its implications and argues that the site offers an exciting new frontier for popular culture Shakespeare"--
Series Statement
The Arden Shakespeare
Subject
  • Shakespeare, William, 1564-1616 > Adaptations > History and criticism
  • Shakespeare, William, 1564-1616 > Influence
  • Shakespeare, William, 1564-1616 > Study and teaching > Technological innovations
  • YouTube (Electronic resource)
  • User-generated content
Bibliography (note)
  • Includes bibliographical references (pages 293-313) and index.
Contents
Introduction: Interpreting YouTube Shakespeare -- 1. Searchable Shakespeares: Attention, Genres and Value on YouTube -- 2. Broadcast Your Hamlet: Convergence Culture, Shakespeare and Online Self-Expression -- 3. Race in YouTube Shakespeare: Ways of Seeing -- 4. Medium Play, Queer Erasures: Shakespeare's Sonnets on YouTube -- 5. The Teaching and Learning Tube: Challenges and Affordances.
Call Number
JFD 14-2667
ISBN
  • 9781441120922 (hardback)
  • 1441120920 (hardback)
  • 9781472500281 (ePub) (canceled/invalid)
  • 1472500288 (ePub) (canceled/invalid)
  • 9781472500281 (ePDF) (canceled/invalid)
  • 1472500288 (ePDF) (canceled/invalid)
LCCN
2014010205
OCLC
875554465
Author
O'Neill, Stephen, 1973- author.
Title
Shakespeare and YouTube : new media forms of the bard / Stephen O'Neill.
Publisher
London ; New York : Bloomsbury Methuen Drama, 2014.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
The Arden Shakespeare
Bibliography
Includes bibliographical references (pages 293-313) and index.
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Research Call Number
JFD 14-2667
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