Research Catalog

Title

Advertising to children : new directions, new media / edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, UK, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK.

Publication

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.

Supplementary Content

Cover image

Items in the Library & Off-site

Details

Additional Authors

• Blades, Mark
• Oates, Caroline
• Blumberg, Fran
• Gunter, Barrie

Description

xi, 254 pages; 23 cm

Summary

"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--

Subjects

• Advertising and children
• Television advertising and children
• Advertising > Psychological aspects

Bibliography (note)

• Includes bibliographical references and index.

Contents

1. Introduction / Barrie Gunter, Caroline Oates, Fran Blumberg & Mark Blades -- 2. Do Very Young Children Understand Persuasive Intent in Advertisements? / Moondore Ali & Mark Blades -- 3. The Development of Children's Scepticism about Advertising / Maria T. Chu, Mark Blades & Jane Herbert -- 4. Commercial Food Promotion to Children / Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham & Jason C.G. Halford -- 5. Alcohol Advertising and Young People / Barrie Gunter -- 6. Advertising to Children in China / Kara Chan -- 7. Parents' Beliefs About, and Attitudes Towards, Marketing to Children / Caroline Oates, Nicki Newman & Athanasia Tziortzi -- 8. The Family's Role in Children's Interpretation of Advertising / Moniek Buijzen -- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising / Fran C. Blumberg, Jessica M. Williams & Brian Kelley -- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness / Laura Owen, Charlie Lewis & Susan Auty -- 11. Young Children's Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages / Shiying Li, Megan Pickering, Moondore Ali, Mark Blades & Caroline Oates -- 12. The Influence of Advergames on Children's Consumer Choices and Behavior / Amanda E. Staiano & Sandra L. Calvert -- 13. Conclusions / Caroline Oates, Fran Blumberg, Barrie Gunter & Mark Blades.

Call Number

JBD 18-167

ISBN

• 9780230252028 (hardback)
• 0230252028 (hardback)
• 9781137313256 (PDF ebook) (canceled/invalid)

LCCN

• 2014019517
• 40024092908

OCLC

871331238

Title

Advertising to children : new directions, new media / edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, UK, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK.

Publisher

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references and index.

Connect to:

Cover image

Added Author

Blades, Mark, editor.

Oates, Caroline, editor.

Blumberg, Fran, editor.

Gunter, Barrie, editor.

Other Form:

ebook version 9781137313256

Other Standard Identifier

40024092908

Research Call Number

JBD 18-167