Research Catalog
Integrated communications in the post-modern era
- Title
- Integrated communications in the post-modern era / edited by Philip J. Kitchen and Ebru Uzunoglu.
- Publication
- Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 15-74 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xviii, 268 pages; 23 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction: Integrated communications in the postmodern age / Philip J. Kitchen and Ebru Uzunoğlu -- Integrated marketing ocmmunications: a contextual international advertising approach / Philip J. Kitchen and Marwa Tourky -- Integrating communications at tourism destinations: meeting the needs of tourists / Enrique Ortega, Beatriz Rodríguez, and María J. Such-Devesa -- Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review / Guda van Noort, Lotte M. Willemsen, Peter Kerkhof, and Joost W.M. Verhoeven -- Customer engagement - fad or the real McCoy? The attempt of IMC paradigm shift via online media / Klement Podnar and Urša Golob -- The effects of Marcoms and social interaction through virtual communities on consumer-based brand equity / Bayram Zafer Erdoğan and Tolga Torun -- Corporate social responsibility (CSR) communication: a Turkish industry example / Selin Türkel and Aysun Akan -- Fostering interactivity through responsiveness: the case of Turkish environmentalist non-profit organizations' websites / Sema Misci Kip and Ebru Uzunoğlu -- Articulating locality in advertising adaptation: the snickers case / Yeşim Kaptan and Burcu Öksüz -- The changing paradigm of public relations in Turkey: from past to present / Serra Görpe -- Rethinking the role of "the idea" in integrated communications / Pinar Umul Ünsal, Burcu Yaman, Burak Amirak, and Serçin Sun İpekeşen.
- Call Number
- JBD 15-74
- ISBN
- 9781137388537
- 1137388536
- LCCN
- 2014029410
- OCLC
- 886672572
- Title
- Integrated communications in the post-modern era / edited by Philip J. Kitchen and Ebru Uzunoglu.
- Publisher
- Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Kitchen, Philip J., editor.Uzunoğlu, Ebru, editor.
- Research Call Number
- JBD 15-74