- Additional Authors
- Project Muse.
- Description
- 1 online resource (1 online resource (332 p.) :) : digital file.
- Summary
- Professional football today is an
- Uniform Title
- Brand NFL (Online)
- Book collections on Project MUSE.
- Alternative Title
- Brand NFL (Online)
- Subject
- Note
- Issued as part of book collections on Project MUSE.
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Source of Description (note)
- Description based on print version record.
- Contents
- The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
- OCLC
- ssj0000457130
- Author
Oriard, Michael, 1948-
- Title
Brand NFL [electronic resource] : Making and Selling America's Favorite Sport / Michael Oriard ; with a new afterword by the author.
- Imprint
Chapel Hill [N.C.] : University of North Carolina Press, c2010 (Baltimore, Md. : Project Muse 2013) (Baltimore, Md. : Project MUSE, 2015)
- Edition
[New ed.]
- Series
Book collections on Project MUSE.
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Connect to:
- Added Author
Project Muse.
Project Muse.
- Other Form:
Print version: 0807871567 9780807871560