Research Catalog
Lessons from National Pensions Communication Campaigns
- Title
- Lessons from National Pensions Communication Campaigns [electronic resource] / Adele Atkinson ... [et al]
- Publication
- Paris : OECD Publishing, 2012.
Available Online
Details
- Additional Authors
- Description
- 65 p.; 21 x 29.7cm.
- Summary
- The present report focuses on the pre-campaign planning, the design, the delivery, and the monitoring and evaluation of National Pension Communication Campaigns in a range of OECD and non-OECD countries. The research identifies barriers to effective communications and highlights models of good practice in order to help organisers design campaigns that are more effective in terms of impact and more efficient in the way they use resources. In particular, the report argues that the success of campaign organisers will depend on their ability to set realistic and measurable goals that can be delivered in a timely, cost-effective and innovative manner to achieve maximum impact. The report also calls for better evaluation of campaigns and more targeted communication that delivers clearer messages.
- Series Statement
- OECD Working Papers on Finance, Insurance and Private Pensions, 2079-7117 ; no.18
- Uniform Title
- OECD Working Papers on Finance, Insurance and Private Pensions, no.18.
- Subject
- Finance and Investment
- LCCN
- 10.1787/5k98xwz5z09v-en
- OCLC
- oecd-lib-004829
- Title
- Lessons from National Pensions Communication Campaigns [electronic resource] / Adele Atkinson ... [et al]
- Imprint
- Paris : OECD Publishing, 2012.
- Series
- OECD Working Papers on Finance, Insurance and Private Pensions, 2079-7117 ; no.18OECD Working Papers on Finance, Insurance and Private Pensions, 2079-7117 ; no.18.
- Connect to:
- Indexed Term
- Finance and Investment
- Added Author
- Atkinson, Adele.Harrison, Debbie.Messy, Flore-Anne.Yermo, Juan.
- Other Standard Identifier
- 10.1787/5k98xwz5z09v-en doi