Research Catalog
Internet marketing and big data exploration
- Title
- Internet marketing and big data exploration / Ian Chaston, University of Auckland, New Zealand.
- Author
- Chaston, Ian.
- Publication
- Houndsmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
- ©2015
Items in the Library & Off-site
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HF5415.1265 .C4885 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Description
- x, 286 pages : illustrations; 22 cm
- Summary
- "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.
- Call Number
- HF5415.1265
- ISBN
- 9781137488947 (hardback)
- 1137488948 (hardback)
- LCCN
- 2014047911
- OCLC
- 906925372
- Author
- Chaston, Ian.
- Title
- Internet marketing and big data exploration / Ian Chaston, University of Auckland, New Zealand.
- Publisher
- Houndsmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
- Copyright Date
- ©2015
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- *R-SIBL HF5415.1265 .C4885