Research Catalog

Title

Marketing contemporary Nigerian theatre and cultural entertainment / edited by Sunday E. Ododo, Olusola A. Fosudo.

Publication

Maiduguri, Nigeria : The Society of Nigeria Theatre Artists (SONTA), [2014]

Items in the Library & Off-site

Details

Additional Authors

• Ododo, Sunday Enessi
• Fosudo, Sola

Description

354 pages : illustrations; 22 cm

Subject

• Theater > Nigeria > Marketing
• Cultural industries > Nigeria > Marketing
• Theater Nigeria 21st century

Bibliography (note)

• Includes bibliographical references and index.

Contents

• Introduction : Marketing the contemporary Nigerian theatre and cultural entertainment / Chris Nwamuo -- The nature of theatre marketing : concepts, opportunities and challenges in the selling of intangible products and services / Sola Fosudo -- Towards an effective marketing and publicity management strategy for the Nigerian theatre / Kenneth Efakponana Eni -- Marketing the performing arts in the Nigerian society / Sunday Enessi Ododo -- Application of marketing principles in Nigerian theatre business / Adebowale Abiodun Areo -- Marketing the arts through effective branding and packaging techniques in Nigeria : the role of designers / Chidiebere S. Ekweariri -- Advertising and publicity as veritable strategies of theatre marketing : a case study of Ife-theatre tradition / Pelumi Folajimi -- The nature of industrial competition in Nigerian theatre / John Iwuh -- Entrepreneurshiop in the arts : a critical study of potentially profitable creative ventures / Esuh Ossai-Igwe Lucky -- Art reproduction and marketing / Oyenike O. Eseagwu -- Prospects and impediments of Benin cultural products marketing / Osedebamen David Oamen -- Managing storytelling as performance and cultural enterprise in Nigeria / Adedokun, Remi Ademola & Osedebamen David Oamen --
• The travelling theatre : a tool for brand and direct marketing in EXP Marketing Nigeria Limited / Adeola Olawunmi Odukale -- Strategies for self-sustenance in government arts agencies : repositioning the national visual art competition through partnership / Uche Nnadozie -- Marketing and the theatre : praxis convergence analogy / Sunday Ododo & Hassan Adedoyin -- Evolving marketing strategies to sustain the Nigerian video film industry / Hameed Olutoba Lawal -- Marketing live theatre through television : a critical discourse / Oke Olufemi -- Influence of advertising on audience patronage of Benin video-films : a study of the Benin metropolis / John Ndubuisi Bardi & Osakue Stevenson Omoera -- Synergism in design and technology for cogent theatre management in Nigeria / O.U. Jacob -- Trends in public and private support for privately owned cultural institutions in Nigeria, the example of the International Centre for the Arts, Lagos / Joseph O. Umukoro -- The dancing mask : two decades (1992-2012) of the National Troupe of Nigeria as cultural ambassadors / Arnold Udoka -- Proposal writing / Jenkeri Zakari Okwori.

Call Number

Sc D 15-522

ISBN

• 9789789379316
• 9789379315

OCLC

898169615

Title

Marketing contemporary Nigerian theatre and cultural entertainment / edited by Sunday E. Ododo, Olusola A. Fosudo.

Publisher

Maiduguri, Nigeria : The Society of Nigeria Theatre Artists (SONTA), [2014]

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references and index.

Indexed Term

Theater Nigeria 21st century

Added Author

Ododo, Sunday Enessi, editor, author.

Fosudo, Sola, editor, author.

Research Call Number

Sc D 15-522