Research Catalog

Young Originals : Emily Wilkens and the teen sophisticate

Title
Young Originals : Emily Wilkens and the teen sophisticate / Rebecca Jumper Matheson.
Author
Matheson, Rebecca Jumper, 1975-
Publication
Lubbock, Texas : Texas Tech University Press, [2015]

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StatusFormatAccessCall NumberItem Location
TextUse in library JQE 15-444Schwarzman Building - Art & Architecture Room 300

Details

Description
xx, 179 pages, 24 variously numbered pages of plates : illustrations (some color); 23 cm
Summary
"In the early 1940s, American designer Emily Wilkens went beyond her previous experience in children's wear to create costumes for two teenage characters in a Broadway play. Recognizing the growing importance of the teenager in American culture, she soon launched Emily Wilkens Young Originals, the first designer label specializing in upscale, fashionable clothing for teenage girls. Within the space of a few years, Wilkens skyrocketed from obscurity to national recognition, yet even today many fashion insiders would not recognize her name. Fashion historian Rebecca Jumper Matheson explores intertwining stories of female agency through the history of Wilkens and her teenage clientele. Wilkens retained both artistic and business control over her label in an era when most American ready-to-wear designers were anonymous employees of manufacturers. Wilkens parleyed her relative youth into a big-sister image which, like her dresses themselves, allowed her to mediate between the concerns of her teenage clients and their parents. Contrary to popular wisdom, Wilkens's designs declared that even a teenager could be fashionable. In doing so, Wilkens laid the foundation for the seismic shift that would occur later in the twentieth century, when youth became the fashionable ideal. Young Originals traces Wilkens's career from fashion illustrator in the 1930s to spa and beauty expert in the 1980s, emphasizing her consistent ideal of healthy, youthful beauty"--
Series Statement
Costume society of America series
Uniform Title
Costume Society of America series.
Subjects
Bibliography (note)
  • Includes bibliographical references (pages 161-169) and index.
Contents
Emily Wilkens : The Early Years -- Junior Miss and the Rise of the Teenager -- Miss Emily Wilkens, Entrepreneur -- Habits of Beauty -- Designing Emily Wilkens Young Originals -- Modern and Historicizing : Reassuring the Public -- Fashion Agency : Marketing to Teens -- Postwar -- A New You.
Call Number
JQE 15-444
ISBN
  • 9780896729247
  • 0896729249
  • 9780896729254 (canceled/invalid)
LCCN
2014047391
OCLC
889997158
Author
Matheson, Rebecca Jumper, 1975- author.
Title
Young Originals : Emily Wilkens and the teen sophisticate / Rebecca Jumper Matheson.
Publisher
Lubbock, Texas : Texas Tech University Press, [2015]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Costume society of America series
Costume Society of America series.
Bibliography
Includes bibliographical references (pages 161-169) and index.
Research Call Number
JQE 15-444
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