- Additional Authors
- Description
- 1 online resource : illustrations.
- Series Statement
- English in the world series ; 8
- Uniform Title
- English in the world series ; 8.
- Alternative Title
- Digitalia eBook Collection: Universitat de València.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad -- Multimodal cueing of strategic irony / Lars Pynt Andersen -- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin -- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing -- ‘Above all': The myth of ‘dreams' as advertising tool / Kay L. O'Halloran, Sabine Tan, Marissa K. L. E -- ‘Hello Sunshine' – A multimodal analysis of a Volkswagen television commercial / Sabine Wahl -- Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial / Andrea Rocci, Sabrina Mazzali-Lurati, Chiara Pollaroli -- Slogans in Spanish television commercials in three countries: a characterization of form, function and message / Karol J. Hardin.
- OCLC
- DIGPUVAL0259
- Title
The multimodal analysis of television commercials / Barry Pennock-Speck, María Milagros del Saz-Rubio, editores.
- Publisher
València : Publicacions de la Universitat de València, [2013]
- Copyright Date
©2013
- Edition
Edición digital.
- Type of Content
text
- Type of Medium
computer
- Type of Carrier
online resource
- Series
English in the world series ; 8
English in the world series ; 8.
- Bibliography
Includes bibliographical references.
- Source of description
Online resource; title from ePub title page (Digitalia, viewed July 8, 2015)
- Connect to:
- Added Author
Pennock-Speck, Barry, editor.
Saz-Rubio, María Milagros del, editor.
Digitalia (Firm), distributor.
- Other Form:
Print version: Multimodal analysis of television commercials. València : Publicacions de la Universitat de València, [2013]. 9788437091457