Research Catalog

Transformational sales : making a difference with strategic customers

Title
Transformational sales : making a difference with strategic customers / Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
Author
Kotler, Philip.
Publication
Cham ; New York : Springer, [2016]

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 15-441Schwarzman Building - General Research Room 315

Details

Additional Authors
  • Dingena, Marian.
  • Pfoertsch, Waldemar.
Description
xxiii, 162 pages; 25 cm
Subjects
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JBE 15-441
ISBN
  • 3319206052
  • 9783319206059
OCLC
910412122
Author
Kotler, Philip.
Title
Transformational sales : making a difference with strategic customers / Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
Imprint
Cham ; New York : Springer, [2016]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and indexes.
Added Author
Dingena, Marian.
Pfoertsch, Waldemar.
Research Call Number
JBE 15-441
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