Research Catalog
Shaping China's global imagination : branding nations at the World Expo
- Title
- Shaping China's global imagination : branding nations at the World Expo / Jian Wang.
- Author
- Wang, Jian, 1965 November 5-
- Publication
- New York : Palgrave Macmillan, 2013.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 16-123 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xiii, 210 pages : illustrations; 23 cm
- Series Statement
- Palgrave Macmillan series in global public diplomacy
- Uniform Title
- Palgrave Macmillan series in global public diplomacy.
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages 175-201) and index.
- Contents
- Soft power, nation branding, and the World Expo -- Branding nations -- The Shanghai Expo as a site for nation branding -- Defining nation brands -- Communicating nation brands -- Experiencing nation brands -- Remembering nation brands -- Nation branding as strategic narrative -- Nation branding : perspectives, practices, and prospects.
- Call Number
- JBD 16-123
- ISBN
- 9781137361714
- 1137361719
- LCCN
- 2013027156
- OCLC
- 862961990
- Author
- Wang, Jian, 1965 November 5-
- Title
- Shaping China's global imagination : branding nations at the World Expo / Jian Wang.
- Publisher
- New York : Palgrave Macmillan, 2013.
- Edition
- First edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Palgrave Macmillan series in global public diplomacyPalgrave Macmillan series in global public diplomacy.
- Bibliography
- Includes bibliographical references (pages 175-201) and index.
- Research Call Number
- JBD 16-123