Research Catalog

Title

How to launch a magazine in this digital age / Mary Hogarth, edited by John Jenkins.

Author

Hogarth, Mary, 1968-

Publication

New York : Bloomsbury Academic, 2014 .

Supplementary Content

Cover image

Items in the Library & Off-site

Details

Additional Authors

Jenkins, John, 1934-

Description

ix, 221 p. : ill.; 24 cm

Summary

"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"--

Subjects

• Electronic journals > Publishing
• Electronic publishing

Bibliography (note)

• Includes bibliographical references (p. [212]-214) and index.

Contents

Introduction -- 1. A gap in the market -- 2. Developing your magazine -- 3. Target audiences -- 4. Publishing strategies: print, digital and online -- 5. A sustainable business model -- 6. Branding and editorial concepts -- 7. Distribution strategies -- 8. Your team -- 9. Advertising and other revenue streams -- 10. Production: Print, digital and online -- 11. A successful launch -- 12. Conclusion

Call Number

JFE 15-8135

ISBN

• 9781441161901 (hardback)
• 1441161902 (hardback)
• 9781441177995 (paperback)
• 144117799X (paperback)
• 9781441148599 (ePDF) (canceled/invalid)
• 9781441111098 (ePub) (canceled/invalid)

LCCN

2013044821

OCLC

849207645

Author

Hogarth, Mary, 1968-

Title

How to launch a magazine in this digital age / Mary Hogarth, edited by John Jenkins.

Imprint

New York : Bloomsbury Academic, 2014 .

Type of Content

text

still image

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references (p. [212]-214) and index.

Connect to:

Cover image

Added Author

Jenkins, John, 1934-

Research Call Number

JFE 15-8135