Research Catalog

How does advertising impact teen behavior?

Title
How does advertising impact teen behavior? [electronic resource] / David M. Haugen, book editor.
Publication
Detroit : Greenhaven Press, c2008.

Available Online

  • Available from home with a valid library card
  • Available onsite at NYPL

Details

Additional Authors
Haugen, David M., 1969-
Description
1 online resource (88 p.)
Series Statement
At issue.
Uniform Title
How does advertising impact teen behavior? (Online)
Subject
  • Mass media and teenagers
  • Advertising
  • Teenagers > Attitudes
  • Behavioral assessment of teenagers
Bibliography (note)
  • Includes bibliographical references (p. 80-84) and index.
Access (note)
  • Access restricted to authorized users.
Contents
Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- Advertisers view teens as marketing opportunities / Mary Story and Simone French -- Brands, not marketers, define teens / Deanna Zammit -- Advertisers seeks early brand loyalty from youths / Julie Bosman -- Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- Humorous advertisements get teens to stop smoking / Lianne George -- Innovative advertisements can prevent teen smoking / Theresa Howard -- Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- Television advertising may play a role in childhood obesity / Sonia Livingstone -- Teens and parents should be wary of military marketing / Josh Golin.
LCCN
2007048660
OCLC
ssj0001074787
Title
How does advertising impact teen behavior? [electronic resource] / David M. Haugen, book editor.
Imprint
Detroit : Greenhaven Press, c2008.
Series
At issue. Teen issues
Bibliography
Includes bibliographical references (p. 80-84) and index.
Access
Access restricted to authorized users.
Connect to:
Available from home with a valid library card
Available onsite at NYPL
Added Author
Haugen, David M., 1969-
View in Legacy Catalog