Research Catalog

Title

We are what we sell : how advertising shapes American life-- and always has / Danielle Sarver Coombs and Bob Batchelor, editors.

Publication

• Santa Barbara, California : Praeger, [2014]
• ©2014

Items in the Library & Off-site

Details

Additional Authors

• Coombs, Danielle Sarver
• Batchelor, Bob

Description

3 volumes : illustrations; 25 cm

Summary

"For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we drive"--

Subjects

• Branding (Marketing)
• Advertising > Social aspects
• Consumer satisfaction
• History
• SOCIAL SCIENCE / Media Studies
• Consumer satisfaction > United States
• United States
• Branding (Marketing) > United States > History
• SOCIAL SCIENCE / Popular Culture
• BUSINESS & ECONOMICS / Advertising & Promotion
• Advertising > Social aspects > United States > History

Genre/Form

History.

Bibliography (note)

• Includes bibliographical references and index.

Contents

• V. 1. Creating advertising culture: beginnings to the 1930s -- v. 2. Advertising at the center of popular culture: 1930s-1975 -- v. 3. Advertising in the contemporary age
• Volume 1. Introduction : Creating advertising culture, beginnings to 1930s / Bob Batchelor -- A revolution in advertising: "Buy American" campaigns in the late eighteenth century / Carl Robert Keyes -- The redemption of advertising: the advertising business in the early 1900s / Jeanie E. Wills -- Cartoon icons: the Michelin Man, Morton Salt Umbrella Girl, and Mr. Peanut / Jeffrey C. Jackson -- Advertising and the Great Depression / Brittni Borrero -- P&G's Chipso Magic: stretching the dollar and making life easier in Depression-era America / Robert E. Patterson -- From picaninny to savage brute: racialized images and African American stereotyping in turn-of-the-century American advertising / Cynthia Bailin -- Selling the American dream: the West / Anna M. Young -- The shopping metropolis: defining the American consumer / Kaitlin Krister -- Reach for a Lucky instead of a sweet: an exploration of early cigarette advertising / Maja Bajac-Carter, Norma Jones -- Extra! Extra! Read all about it: early newspaper advertising / Mark A. Turner -- "Ambitious girls!" Making and contradicting the ideal woman through advertisements in the Ladies' Home Journal, 1890-1920 / Michele M. Curran -- Product placement in the golden age of radio: or why Tina Fey owes a debt of gratitude to Jack Benny / Quentin Vieregge -- Early automobile advertising / Gina Anne Conley -- Kimberly-Clark: transforming advertising taboos / Yahya Abuzainah, Bob Batchelor -- Keeping consumers clean: Ivory soap / Rahima Schwenkbeck -- Burma-Shave and Mail Pouch barns turn the countryside commercial / Miki Ward Crawford -- Coca-cola and Christmas / Margaret Marie Beck -- Political advertising / Donna Waller Harper -- The rise of the birth-control industry, or when contraception became obscene in America / Kathleen L. Endres -- The "mark of honor": trademark law, goodwill and the early branding strategies of National Biscuit / Jennifer M. Black --
• Volume 2. Introduction : Advertising at the center of popular culture, 1930s-1975 / Bob Batchelor -- Recipe for success: Jean Wade Rindlaub's influence on American women's ideals / Marilyn Morgan -- The new American splendor: building the new consumer culture after World War II / William Matthew McCarter -- Soap operas and sponsors in mid-century America / Caryn Murphy -- Account planning: an overview of its inception and evolution / Isaac I. Mũnoz -- Advertising's role in social consciousness: the "Crying Indian" and more / Mark A. Turner -- Latino advertising, Spanish-language media, and the creation of a pan-ethnic cultural identity / Mauricio Espinoza -- From "lost manhood" to "erectile dysfunction": the commercialization of impotence / Kathleen L. Endres -- Ding Dong! Avon calling! Selling beauty and femininity in the Cold War / Lindsey Feitz -- You've come a long way, baby: analysis of marketing cigarettes to women / Elizabeth Keller -- Selling booze and beer / Catherine E. Goodall -- Commodification and the counterculture / J. Kole Kleeman -- Hippies, the counterculture, and rebellion in advertising / Shawn David Young -- Early magazine advertising, 1930-1970 / Ismael Lopez Medel -- Representing American values: how magazine advertising reflected and shaped values in America / Candan Celik Elmer, Mitchell J. Larson, Andrea M. Smart -- Early television advertising / James von Schilling -- The big business of fashion advertising / Anna M. Young -- Pepsi and young America / David M. Lucas -- "Peddle" to the metal : NASCAR sponsorship and advertising / Norma Jones -- Sinclair's "Dino" and petroleum advertising at the infancy of the Interstate Highway System / Robert E. Patterson -- Selling the Cold War: advertising , NSC 68, and the military-industrial complex / Nelson Hathcock -- Eisenhower and political advertising / Brian Doan -- Kennedy and political advertising / Gordon Gibb -- Countdown to the apocalypse: Lyndon B. Johnson's "Daisy" ad / Jason Zenor -- Early computer marketing: from deification to humanizing of computers / Anish Dave -- The decade of the slogan: the 1970s / Richard J. Batyko --
• Volume 3. Introduction : Advertising in the contemporary age / Bob Batchelor -- Mad Men: framing advertising history / Bob Batchelor, Norma Jones -- David Ogilvy: selling an industry / Kristin Comeforo -- Creating celebrity through advertising, and the role of the account planner / Isaac I. Mũnoz, Jason Flowers -- "I hate the way my hair looks": controversies in advertising to women and girls / Brian Cogan -- Controvery in advertising to children -- Jennifer L. McCullough -- Cigarettes and feminism: you've come a long way, baby / Sarah LaCorte -- Branding the gender binary: stereotypical representations of men and women in ads / Heather Ann Roy -- Out of the closet and into ads: gays and lesbians as a target market / Kristin Comeforo -- Fast food advertising / Jennifer L. McCullough, Catherine E. Goodall -- Selling vice: cigarettes and alcohol / Mitch McKenney -- Party down: drinking culture and TV advertising / Huston Ladner -- Break time is game time: a history of Super Bowl advertising / Natalie Moses -- Contemporary television advertising: from Disney to the Kardashians / Leigh H. Edwards -- Infecting the Internet: the influence of online viral marketing techniques on public opinion / Rekha Sharma -- Web 2.0 and mobile Internet marketing / Peter Fontana -- The boy's bedroom: product placement, a new masculinity, and the rise of geek culture in the 1980s / John Kenneth Muir -- The evolution of product placement: South Park and Guitar Hero / Patrick Mayock -- Nike: goddess of victory, gods of sport / Danielle Sarver Coombs -- From jumpman to business man: a look at Michael Jordan as the blueprint for sports advertising and beyond / Phylicia McCorkle -- Voter disdain: twenty-first century trends in political advertising / Michelle A. Amazeen -- Branding the city: place marketing and class politics in Washington, D.C. / Timothy A. Gibson.

Call Number

HF5805

ISBN

• 9780313392443 (hardback)
• 0313392447 (hardback)
• 9780313392450 (ebook) (canceled/invalid)

LCCN

2013019253

OCLC

816512962

Title

We are what we sell : how advertising shapes American life-- and always has / Danielle Sarver Coombs and Bob Batchelor, editors.

Publisher

Santa Barbara, California : Praeger, [2014]

Copyright Date

©2014

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references and index.

Added Author

Coombs, Danielle Sarver, editor.

Batchelor, Bob, editor.

Research Call Number

*R-SIBL HF5805 .W394