Research Catalog

Visible Signs : an introduction to semiotics in the visual arts

Title
Visible Signs : an introduction to semiotics in the visual arts / David Crow.
Author
Crow, David, 1962-
Publication
  • London ; New York : AVA Publishing, [2016]
  • ©2016

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library JBF 18-243Schwarzman Building - General Research Room 315

Details

Description
192 pages : color illustrations; 27 cm
Summary
"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. "--
Series Statement
Required reading range
Subjects
Note
  • Includes index.
Contents
Machine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits.
Call Number
JBF 18-243
ISBN
  • 9781474232425 (paperback)
  • 1474232426 (paperback)
  • 9781474232449 (epdfs) (canceled/invalid)
  • 9781474253857 (epubs) (canceled/invalid)
LCCN
2015006998
OCLC
904715401
Author
Crow, David, 1962-
Title
Visible Signs : an introduction to semiotics in the visual arts / David Crow.
Publisher
London ; New York : AVA Publishing, [2016]
Copyright Date
©2016
Edition
Third edition.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Required reading range
Research Call Number
JBF 18-243
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