- Description
- 1 online resource (xvii, 314 p.)
- Uniform Title
- Anime's media mix (Online)
- Alternative Title
- Anime's media mix (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 261-286) and index.
- Access (note)
- Access restricted to authorized users.
- Contents
- Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
- LCCN
- 2011031800
- OCLC
- ssj0000632003
- Author
Steinberg, Marc, 1977-
- Title
Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
- Imprint
Minneapolis : University of Minnesota Press, c2012.
- Bibliography
Includes bibliographical references (p. 261-286) and index.
- Access
Access restricted to authorized users.
- Connect to: