Research Catalog

Title

Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.

Author

Steinberg, Marc, 1977-

Publication

Minneapolis : University of Minnesota Press, c2012.

Details

Description

1 online resource (xvii, 314 p.)

Uniform Title

Anime's media mix (Online)

Alternative Title

Anime's media mix (Online)

Subject

• Character merchandising > Japan
• Character toys > Japan
• Cartoon characters > Japan
• Comic strip characters > Japan
• Animated television programs > Japan > History and criticism
• Animated films > Japan > History and criticism
• Comic books, strips, etc. > Japan > History and criticism

Bibliography (note)

• Includes bibliographical references (p. 261-286) and index.

Access (note)

• Access restricted to authorized users.

Contents

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

LCCN

2011031800

OCLC

ssj0000632003

Author

Steinberg, Marc, 1977-

Title

Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.

Imprint

Minneapolis : University of Minnesota Press, c2012.

Bibliography

Includes bibliographical references (p. 261-286) and index.

Access

Access restricted to authorized users.

Connect to:

Available from home with a valid library card

Available onsite at NYPL