Research Catalog
The Obama victory how media, money, and message shaped the 2008 election
- Title
- The Obama victory [electronic resource] : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
- Author
- Kenski, Kate.
- Publication
- Oxford ; New York : Oxford University Press, 2010.
Details
- Additional Authors
- Description
- 1 online resource (viii, 378 p.) : ill., map.
- Uniform Title
- Obama victory (Online)
- Alternative Title
- Obama victory (Online)
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [319]-368) and index.
- Access (note)
- Access restricted to authorized users.
- Contents
- The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.
- LCCN
- 2009047182
- OCLC
- ssj0000424373
- Author
- Kenski, Kate.
- Title
- The Obama victory [electronic resource] : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
- Imprint
- Oxford ; New York : Oxford University Press, 2010.
- Bibliography
- Includes bibliographical references (p. [319]-368) and index.
- Access
- Access restricted to authorized users.
- Connect to:
- Added Author
- Hardy, Bruce W.Jamieson, Kathleen Hall.