Research Catalog

Show sold separately promos, spoilers, and other media paratexts

Title
Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.
Author
Gray, Jonathan (Jonathan Alan)
Publication
New York : New York University Press, c2010.

Available Online

  • Available from home with a valid library card
  • Available onsite at NYPL

Details

Description
1 online resource (xi, 247 p.) : ill.
Uniform Title
Show sold separately (Online)
Alternative Title
Show sold separately (Online)
Subject
  • Advertising > Television programs > Social aspects
  • Advertising > Motion pictures > Social aspects
  • Television programs > Marketing > Social aspects
  • Motion pictures > Marketing > Social aspects
  • Paratext
  • Intertextuality
  • Mass media and culture
Bibliography (note)
  • Includes bibliographical references (p. 223-238) and index.
Access (note)
  • Access restricted to authorized users.
Contents
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
LCCN
2009029212
OCLC
ssj0000342880
Author
Gray, Jonathan (Jonathan Alan)
Title
Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.
Imprint
New York : New York University Press, c2010.
Bibliography
Includes bibliographical references (p. 223-238) and index.
Access
Access restricted to authorized users.
Connect to:
Available from home with a valid library card
Available onsite at NYPL
View in Legacy Catalog