Research Catalog
The business of champagne : a delicate balance
- Title
- The business of champagne : a delicate balance / edited by Steve Charters.
- Publication
- New York ; London : Routledge, 2012.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 16-5221 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Charters, Stephen.
- Description
- xvi, 211 pages : illustrations, map; 25 cm
- Summary
- "The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--
- Series Statement
- Routledge studies of gastronomy, food and drink
- Uniform Title
- Routledge studies of gastronomy, food and drink.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JFE 16-5221
- ISBN
- 9780415594400
- 0415594405
- 9780203808764
- 0203808762
- LCCN
- 2011001377
- OCLC
- 701619853
- Title
- The business of champagne : a delicate balance / edited by Steve Charters.
- Imprint
- New York ; London : Routledge, 2012.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Series
- Routledge studies of gastronomy, food and drinkRoutledge studies of gastronomy, food and drink.
- Bibliography
- Includes bibliographical references and index.
- Local Note
- COLLECTION OF NEW PAPERS. EXAMINES PRODUCTION AND ECONOMICS OF CHAMPAGNE. NEW SERIES.
- Added Author
- Charters, Stephen.
- Research Call Number
- JFE 16-5221