Research Catalog

Title

Marketing library and information services - II : a global outlook / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo.

Publication

Berlin ; Boston : De Gruyter Saur, [2013]

Items in the Library & Off-site

Details

Additional Authors

• Gupta, Dinesh K.
• Koontz, Christie
• Massisimo, Angels

Description

423 pages : illustrations; 24 cm

Series Statement

IFLA publications, 0344-6891 ; 159

Uniform Title

IFLA publications ; 159.

Subject

• Libraries > Marketing
• Information services > Marketing
• Bibliothèques
• Services d'information
• Archives
• Marketing
• Internet
• Etudes de cas
• Bibliotheekvoorzieningen
• Informatievoorziening
• Bibliotek > maknadsföring
• Informationstjänster > marknadsföring
• Monde

Bibliography (note)

• Includes bibliographical references.

Contents

Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernández Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blázquez and J.C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France).

Call Number

JFE 16-4442

ISBN

• 9783110280869
• 3110280868
• 9783110281040
• 311028104X

LCCN

2013024813

OCLC

853313544

Title

Marketing library and information services - II : a global outlook / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo.

Publisher

Berlin ; Boston : De Gruyter Saur, [2013]

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Series

IFLA publications, 0344-6891 ; 159

IFLA publications ; 159.

Bibliography

Includes bibliographical references.

Added Author

Gupta, Dinesh K., editor.

Koontz, Christie, editor.

Massisimo, Angels, editor.

Research Call Number

JFE 16-4442