Research Catalog

The impact of Youtube on U.S. politics

Title
The impact of Youtube on U.S. politics / LaChrystal D. Ricke.
Author
Ricke, LaChrystal D.
Publication
Lanham, Maryland : Lexington Books, [2014]

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 16-6543Schwarzman Building - Main Reading Room 315

Details

Description
vii, 209 pages; 24 cm
Summary
The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
Alternative Title
Impact of Youtube on United States politics
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The participatory Web and Youtube -- Political message development and image control -- Political advertising and fundraising via Youtube -- Youtube and political debates -- Elected officials and Youtube -- The White House Channel : a case study in Youtube communication -- Youtube and deliberative democracy -- Youtube and democratic engagement -- Youtube and politics : the future.
Call Number
JFE 16-6543
ISBN
  • 9780739183496
  • 0739183494
  • 9780739183502 (canceled/invalid)
LCCN
  • 2014020471
  • 40024092923
OCLC
879246627
Author
Ricke, LaChrystal D.
Title
The impact of Youtube on U.S. politics / LaChrystal D. Ricke.
Publisher
Lanham, Maryland : Lexington Books, [2014]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Other Standard Identifier
40024092923
Research Call Number
JFE 16-6543
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