Research Catalog

City branding and new media : linguistic perspectives, discursive strategies and multimodality

Title
City branding and new media : linguistic perspectives, discursive strategies and multimodality / Maria Cristina Paganoni.
Author
Paganoni, Maria Cristina
Publication
  • New York, NY : Palgrave Macmillan, 2015.
  • ©2015

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1 Item

StatusFormatAccessCall NumberItem Location
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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JFD 16-2937Schwarzman Building - Main Reading Room 315

Details

Description
xii, 162 pages : illustrations; 23 cm
Summary
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.--Provided by publisher
Series Statement
Palgrave pivot
Uniform Title
Palgrave pivot.
Subject
  • City promotion
  • Branding (Marketing)
  • Municipal government > Public relations
  • Linguistics
Note
  • Formerly CIP.
Bibliography (note)
  • Includes bibliographical references (pages 140-159) and index.
  • Item includes websites (pages 158-159).
Additional Formats (note)
  • Also issued online.
Contents
City websites as a multimodal genre -- E-governance on the Web : linguistic and discursive srategies -- Branding heritage, digital genres, transmedia storytelling -- Expos and the rhetoric of sustainability.
Call Number
JFD 16-2937
ISBN
  • 9781137387950
  • 1137387955
  • 9781137387974 (canceled/invalid)
  • 9781137387967 (canceled/invalid)
OCLC
904268740
Author
Paganoni, Maria Cristina, author.
Title
City branding and new media : linguistic perspectives, discursive strategies and multimodality / Maria Cristina Paganoni.
Publisher
New York, NY : Palgrave Macmillan, 2015.
Copyright Date
©2015
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Series
Palgrave pivot
Palgrave pivot.
Bibliography
Includes bibliographical references (pages 140-159) and index.
Item includes websites (pages 158-159).
Additional Formats
Also issued online.
Other Form:
ebook version 9781137387974
Research Call Number
JFD 16-2937
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