Research Catalog
Creating the perfect design brief : how to manage design for strategic advantage
- Title
- Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips.
- Author
- Phillips, Peter L.
- Publication
- New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc., [2012]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 18-471 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xvii, 216 pages; 21 cm
- Alternative Title
- How to manage design for strategic advantage
- Design for strategic advantage
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages 206-207) and index.
- Contents
- 1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
- Call Number
- JBD 18-471
- ISBN
- 9781581159141
- 1581159145
- LCCN
- 2012024101
- OCLC
- 793213959
- Author
- Phillips, Peter L., author.
- Title
- Creating the perfect design brief : how to manage design for strategic advantage / Peter L. Phillips.
- Publisher
- New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc., [2012]
- Edition
- Second edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 206-207) and index.
- Research Call Number
- JBD 18-471